Price Floyd is a native of Fort Worth, Texas and grew up spending as much time as he could outdoors – with the Boy Scouts, hiking and skiing in New Mexico and Colorado (the mountains weren’t quite big enough in Texas) and is now trapped in Washington, DC.
Price has extensive communications experience at the most senior levels of government and the private sector. He was most recently a senior public relations expert with Blue Engine Message and Media where he worked with Fortune 100 companies, non-profits and advocacy campaigns. From 2010 to 2014 he served as Vice President of Communications, responsible for Internal Communications and Global Digital Strategy, for BAE Systems.
Immediately prior to joining BAE Systems, Price was the Principal Deputy Assistant Secretary of Defense for Public Affairs (PDASD) from April 2009 until August 2010. In this role he served as staff advisor and assistant to the Secretary of Defense and Deputy Secretary of Defense for public information, internal information and community relations. Floyd led the worldwide public affairs community of approximately 2,400 military and civilian personnel. In this capacity, he transformed the Defense community into a digital leader in communications, launching all of the Defense Department’s social media platforms and creating an engaged and proactive public affairs workforce.
From 2007 through 2009 Floyd led the communications efforts for the Center for a New American Security. He promoted their policy initiatives and helped to transform it, from founding, into one of the pre-eminent national security organizations in the United States.
At the U.S. Department of State Price Floyd held several positions between 1990 and 2007. His final position was Director of Media Affairs, in which capacity he led the day-to-day relations with the media and developed and implemented media strategies to promote the foreign policy agenda of the Department. This included everything from the war in Iraq and elections in Afghanistan and Iraq, to the responses to natural disasters, such as the tsunami in Indonesia and the earthquake in Pakistan.
Price is married to Elizabeth Waters, a psychotherapist and attempts to keep up with her and their three teenage children. He does a couple of triathlons a year and wishes he could do Crossfit 24/7